Lego Package Design

This 1958 box for Lego shows three children so absorbed in play that they couldn’t even bother to look up at the camera. The children weren’t models but Lego’s managing director Godtfred Kirk Christiansen’s daughters Hanne (l) (who tragically died in an auto accident in 1968) and Gunhild (now Gunhild Johansen) as well as his son Kjeld (future owner of the company and heir to the Lego fortune).


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